We have distilled a few years of wholesale learnings into a course just for you.
You will get access to exclusive advice that we don't put ANYWHERE else. For the price of two average wholesale orders, you can access the tools you need to get to the wholesale growth you deserve. Make this investment in your business and we will continue to invest our time in teaching & sharing.
Transform and grow your wholesale business into a sustainable, income-generating machine with our Wholesale Autopilot course. We show you everything from set-up to customer retention.
Here's a sneak peak of the first 5 modules, with a further 5 in the works right now! Plus when you sign up you get access for LIFE and to all future modules we build.
Absorb all of our free content before you jump onto our course!
Get your hands on some of our best-ever wholesale newsletters! These emails have been so pivotal for our business that we have moved from a monthly cadence to weekly!
We just have so much to say to our retailers from product launches to charity updates, to the numerous ways we support them in their sock sales.
Now you can get access to 20 of these newsletters from across 2023 and 2024 to learn from. Make things easy on yourself and copy some of our best practice techniques to speak to your retail customers!
Having started the business in 2018, she grew it from 0 to 6 figures in the last 5 years across both B2C and B2B channels.
Lucy started sharing videos on YouTube about her journey with wholesale, and after realising people were finding them useful, she started building this course to help more businesses reach the same wholesale success as Bare Kind.
He has 10+ years in various corporate roles, including growth marketing.
He has helped build Bare Kind to a 6 figure business and so is now building out this course to help others do the same.
If we haven’t met before - Hi, we are Lucy and Andy 👋
We started selling Bamboo Socks in 2018, while working at HSBC. Lucy quit in 2020 when Covid hit and Andy quit in 2022, after our wholesale business took off that year.
We started off with 0 leads, 0 businesses and £0 in revenue. We knew absolutely nothing about Wholesale SEO, B2B Emailing, Product Photography, B2B Marketing Items, Point of Sale Stands or how to speak with businesses. But after watching hundreds of tutorials, and throwing ourselves in the deep end, we figured out how to grow this channel.
This was a challenge at first. We had a growing B2C business, which was taking up the majority of the week, whilst trying to maintain our social lives and simultaneously kick-start B2B operations!
We started our Faire Wholesale Channel in October of 2021 and like everyone else, didn't see much growth until we started putting more work into it.
6 months later, we had our first 100 orders from leads that we acquired.
12 months later, we tipped over 400 orders and now, 18 months on, we are at over 1,000 orders with a 50:50 split between customers we acquired and customers Faire have acquired for us.
I think it's Faire (fair) to say wholesale has completely changed our business.
If you follow these easy, quick steps, we are sure you'll be in the same place too.
How do you unlock new wholesale customers, get them coming back and build a B2B business swiftly and effectively? Well...
What digital tools do you need?
Investigating the options can take a while. There are over 50 different options you can choose when setting up your stores and products.
Have you chosen the best one for you?
Understanding your own business's numbers can be a huge feat, and an energy-intensive one at that, but you need to know the market's as well.
How do you confirm the right prices to charge? What margins are your competitors giving their customers? Should you give more or less? What MOQ do you need to be profitable?
There are so many different types of stockists you could go after. But investigating into them to find the right ones for your particular business will take time. You need to sift through their messaging, their products, and see if what you're offering is the right fit for their customers.
How can you confirm the product-market fit? How can you ensure alignment between your offerings and theirs? How do you know if they're already being pitched to - and what do you do if they are?
Imagine going up to a random person peacefully strolling on the street and shoving a bag of shoes at them, saying 'these are great, buy them, your walking life will change forever!'
Yeah, you need to warm your leads up, build a rapport with them and develop a genuine connection. But even that needs time, you can't just dump everything on them in one go. They need to go through a particular journey.
So, what's your funnel?
The experts say that email isn't a marketing tool - it's a connecting tool, and they're absolutely right.
But how do you wield it to build connections? How do you make sure you're not immediately (or eventually) marked as spam, that you don't breach privacy laws, that you actually get people to click on and INTO your emails?
It takes time to build up your acquisition flows so that they truly resonate with your target customers.
You know how important retention is, but getting more new customers is just sexier. After all, getting the existing ones to come back is such a pain, there’s all sorts of actions with customisation, and it takes time to build and revise your retention strategy. It's easier to just look for new leads.
But without a distinct retention strategy, you waste precious resources (and money). You’re back to square one when existing customers stop buying, and suddenly find yourself short on cash (and time) - because urgency is now your biggest problem.
Since talking to 50+ businesses, working on wholesale for 2+ years, watching hundreds of hours of wholesale videos, we've learned what it takes to start selling wholesale, get them coming back and how to do so in an authentic way.
There is no 'secret' to wholesale. It is only a simple Blueprint.
That's all it takes.
We guarantee that if you follow this 4-part formula, your business will change. But you probably already knew that, so what's making it so hard for you to grow?
Execution. Why?
This course offers business owners a manual to maximise their income through wholesale channels. We cover every one of your time-consuming activities, from setting up on wholesale marketplaces to email acquisition flows and make them easy-to-tackle.
Throughout our wholesale journey in the last year, business owners from up and down the country asked us how we scaled on wholesale.
So, we launched Wholesale Autopilot to help as many e-commerce businesses profitably scale their wholesale operations without permanently sacrificing their personal lives. And the way you do that is by building a business environment in which you can create a process that's scalable.
You need to get your fundamentals right.
And that boils down to one of the most time-consuming activities in business - market research. On your customers, your competitors and especially your channels and tools. Taking this Course means you DON'T lose HEAPS of time doing all of that from scratch - and on your own.
This is the system - the process - that got us 1000 orders on wholesale and hundreds of thousands in revenue.
Here we set up the foundations to scale your wholesale operations.
You will learn:
This module is all about Customers (who are they, where to find them), Competitors (who are they and what to learn from them) and Channels (where you should be selling).
You will learn:
In this module we will break down:
You will learn how to:
In this section we will show you exactly how we used our email marketing tools to spend 30 minutes building an email flow which acquires 100 customers.
You will learn:
In this module we will give you our tried-and-tested techniques to create loyal customers, who will stick with you for life.
You will learn:
We want your investment in this course to be ZERO risk for you, if you are going to do the work.
Doing the work means:
If you've done those things, and for whatever reason, aren't happy with the customers you’ve acquired, send us an email within your first 5 months, and we’ll refund your entire payment.
Best case, you get all of the customers you expect. Worst case, you can tell us we suck, we write you a cheque and you get 3 months of training for free.
Well, it depends on you. You've heard this before, but it's true: this is not a get-rich-quick scheme, and it won't immediately skyrocket your wholesale sales. BUT, it will set you on a steady path for wholesale success, WITHOUT all the losses that we suffered while growing wholesale. Success on wholesale isn't exponential - but it is proportionate.
"Proportionate to what?" I hear you ask.
To your efforts and consistency. We saw it ourselves as we scaled wholesale in the early days. It requires a lot of dedication.
Setting things up and doing the research is the bulk of the work and takes up the most time. Once they're set, you're set, and your business is set.
We teach you all the industry secrets we learned since starting wholesale. We offer the blueprints to save YOU time on learning everything from scratch. We help make your wholesale operations efficient and effective with tried-and-tested techniques in changing business and economic environments. This system will work for you if you follow it with the right level of commitment.
Our free YouTube videos show you what we did on wholesale and shares our successes. But here, in Wholesale Autopilot, we teach you how to get the same success - if not more.
Still: we can’t actually do the work for you - we won't fill in those sheets and build things out for you (though you will receive our templates). You have to put in the effort yourself.
That's not to say we'll just give you the tools, teach you a bit and not guide you through the ups and downs. No, we're here to support you through your wholesale journey and offer the guidance you need.
A premium service we offer as part of Wholesale Autopilot is a consulting session from our entire Team - or the expert on the area you're most interested in.
Besides that, all students of Wholesale Autopilot gain access to an exclusive group within which you can share your successes and troubles and we'll do our best to tend to them.
Every good business owner needs a mentor for success. They make the biggest differences. So we're here to support you on your wholesale journey.
The Wholesale Autopilot is NOT a good fit for you if -
Truth be told, running wholesale is a completely different business than D2C. Managing it is not the same, and you will need to prioritise where to allocate your inputs. If you haven't got the human resources for it, you may struggle.
But if you (like us, and our team) want to take wholesale seriously, and wish to scale - and optimise - it throughout the year, so that it's a profitable money-making machine, then you're in the right place.
If you like the idea of blueprints that act as a guide for you to explore and experiment with, this course is for you. If you like having mentors to discuss business decisions with, we've got you covered. If you like being involved in a network of growing small business owners who want to scale their wholesale ops, this is the course to join.
Most of all, if you’re committed to understanding your customers and market, finding your bottlenecks and addressing them, and planning your acquisition funnels (with our guidance, of course), this course is for you.
We're here to join you on your wholesale journey and help you grow your business. We promise that you'll get a whole lot of value out of this course and it'll save you months and months than if you were learning on your own.
